A Degree In Marketing

With a degree in marketing, you can create exciting new advertisements, promote a non-profit agency, or earn big bucks as a sales agent. You’ll be able to choose from numerous different careers, including these:

  • Account executive
  • Public relations director
  • Marketing manager
  • Brand ambassador
  • Sales agent

If you have creativity and people skills, you can build a successful career with a marketing degree.

Find Marketing Schools

What You Need To Enroll

To earn a degree in marketing, you’ll need to have a high school diploma or GED. Some online schools and community colleges even offer GED classes for students who need them. Universities are realizing that millions of adult students are eager to return to school and improve their education. Today, you can find classes that fit around your schedule, remedial courses to help you with your weak academic areas, and advisers to help you with every step of your education.

Marketing Classes

To earn a marketing degree, you’ll need to study a variety of liberal arts classes. Studying numerous disciplines will make you a well-rounded individual and help you in your marketing career. Marketers must understand business, mathematics, and psychology in addition to marketing and advertising. As a bonus, sampling from several different fields will help you discover which area of marketing you’re most interested in as well as making it easy for you to earn a second degree if you return to school again. Most marketing degrees will require you to take liberal arts classes like these:

  • Business Communication
  • Psychology
  • Statistics
  • Accounting
  • Economics

You’ll also take marketing-specific classes like these:

  • Internet marketing
  • Marketing research
  • Public relations
  • International marketing
  • Advertising

Salary

Sales Agents

The U.S. Bureau of Labor Statistics tracks employment and salary information across the nation. According to the latest figures from the Bureau, the mean annual wage of an advertising sales agent was $45,350. The bottom ten percent earned around $22,000 and the top ten percent earned almost six figures. More information is available at the Bureau’s website.

Public Relations Specialist

According to the Bureau, the mean annual wages for a PR specialist were $60,400. Sewage companies had the highest annual mean wage, with $95,390, and social advocacy organizations had the lowest, with $51,480. The bottom ten percent of public relations workers earned $30,860. You can see the full data here.

Marketing Manager

After a few years in the business, you can work your way up to a position as a marketing manager and earn well over six figures. The mean annual wage of a marketing manager was $126,190 in 2011. The lowest ten percent made $60,230 and the highest ten percent made more than $187,199 annually. Computer- and oil-related companies paid the highest. You can see a breakdown by industry here.